Weyermann® on tour: Beer Expo 2025, Tokyo, Japan

A fantastic week filled with many new impressions and valuable experiences lies behind our CEO Thomas Kraus-Weyermann and our Weyermann® International Malting & Brewing Expert Axel Jany.

Together, they traveled to the dynamic metropolitan region of Tokyo last week to represent Weyermann® Malts at the Beer Expo 2025.

The event – a celebration of the 30th anniversary of craft beer in Japan – invited attendees to explore and celebrate the full breadth and depth of Japan’s flourishing craft beer culture through exhibition areas, lectures, tastings, interactive presentations, and networking opportunities.

Alongside our long-standing Weyermann® distribution partner for Japan, Ohnishi Shoji Co. LTD., our two Weyermann® ambassadors showcased the variety of our Weyermann® specialty malts. The interest in the malts from our Bamberg specialty malt factory was exceptionally high, impressively underscoring the significance and quality of Weyermann® products. Many good conversations were held with Japanese craft beer brewers, new bridges of friendship successfully built.

Special thanks to the team of Ohnishi Shoji Co. LTD. for the incredibly warm hospitality and kindness with which you welcomed our boss and Axel Jany into your midst. Sharing the red and yellow spirit at the Beer Expo with so much joy and enthusiasm was a great pleasure for our Bamberg ambassadors! It is wonderful that our long-standing partnership is always strengthened by such beautiful, shared experiences!

Many thanks to all booth visitors for the lively exchange on craft beer and malt! Your innovative spirit and creativity is truly inspiring!

Until next time!