Last week a happy reunion among craft beer brewers and fans was celebrated in Liverpool, Great Britain, as the SIBA BeerX UK 2022 took place after a two-year break due to corona!
SIBA BeerX is the UK’s largest independent beer and brewery exhibition. It offers an extensive program with workshops and seminars, panel discussions and networking opportunities.
This year more than 120 exhibitors presented their products and services in the exhibition area of the fair. One of them was our long-standing Weyermann® Representative UK, John S. Middleton, who was our Weyermann® ambassador on-site and provided information about our variety of specialty malts. He clearly enjoyed the exchange with the numerous visitors including many Weyermann® customers at his red and yellow booth.
The team of Charles Faram, our long-standing Weyermann® distribution partner for Great Britain, was also present and reported on two fantastic days with great exchange and interesting conversations.
The event also hosted the SIBA’s Independent Beer Awards, where John S. Middleton served as beer-judge.
We are proud that many Weyermann® customers were among the award winners! It fills us with so much pride and joy to see that our malts were once again able to contribute to the success of our customers!
We thank all stand visitors for the lively exchange and our Weyermann® ambassador John S. Middleton for the wonderful representation on-site!
Until next time!