BSG Meeting & Great American Beer Festival 2022, Denver, USA
Our two Weyermann® ambassadors, Franziska Weyermann and Axel Jany, have returned safe and sound from their trip to the USA with plenty of good memories, they will cherish for a long time.
Franziska Weyermann and Axel Jany dedicated the first part of their trip to the team of our long-standing American distribution partner, the Brewers Supply Group (BSG).
At a meeting which included lectures by Franziska Weyermann and Axel Jany, they exchanged views with our partners on current developments in the industry. They also visited one of the 17 BSG warehouses in North America, where our Weyermann® malt is stored and ready for shipment to our many customers. Clean, tidy and well stocked – that’s how we like it most!
Our ambassadors dedicated the second part of their trip to building and strengthening numerous red and yellow bridges of friendship at the Great American Beer Festival (GABF) in Denver, Colorado. The Great American Beer Festival is one of the most prestigious beer competitions in the world, where thousands of beers from breweries across America are tasted, evaluated and awarded in hundreds of categories each year.
We would like to take this opportunity to congratulate all winners and, of course, in particular our customers who have received an award!
By the way: our Weyermann® customers whose winning beers were brewed with more than 50% Weyermann® malt can always look forward to one of our beloved red Weyermann® jumpsuits!
We thank BSG for the warm welcome, their hospitality and all the good talks! We would like to thank Franziska Weyermann and Axel Jany for being wonderful red and yellow ambassadors!