Weyermann® on tour: BSG Meeting & Great American Beer Festival 2022
Franziska Weyermann, Weyermann® vice president fifth generation, and Weyermann® Malting & Brewing Expert Axel Jany are currently travelling the United States as Weyermann® ambassadors.
Today, Franziska Weyermann and Axel Jany meet with our American partners from BSG, our longtime distribution partner for the USA and Canada. A regular exchange of knowledge and ideas with our partners is important to us. In this way we strengthen our business relationship and always remain up-to-date with regard to developments in the relevant markets.
From tomorrow on everything will revolve around craft beer, as the Great American Beer Festival kicks off in Denver, Colorado, for beer lovers from all over the world!
The Great American Beer Festival is one of the most prestigious beer competitions in the world, where thousands of beers from breweries across America are tasted, judged and awarded in hundreds of categories each year.
For our Weyermann® customers, winning a medal at the GABF is a strong achievement in two respects. In addition to the beautiful medal, the brewers whose beers were brewed with more than 50% Weyermann® malt receive a Weyermann® jumpsuit!
We wish Franziska Weyermann and Axel Jany a wonderful time, many delicious beer specialties brewed with Weyermann® malt and good conversations with Weyermann® customers and fans from all over the world!