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First Supplier Day with bock beer tapping - working and celebrating together

24.11.2016
Weyermann® Specialty Malts trusts on good partnerships in the region

Thomas Kraus-Weyermann, president in the 4th generation, and initiator Aishagul Schleicher, dipl. agricultural engineer and grain purchase manager, welcomed 48 regional partners at the Weyermann® Visitors Center on the very first Weyermann® supplier´s day with the tapping of the bock beer afterwards on Thursday, 24th November.

Weyermann® benefits of long-term partnerships with regional agricultural vendors and companies, producer and marketing companies and distributors, which often last decades or generations. `High-quality raw materials from the region have a very large share of our international success. That is the reason why we want to consolidate good cooperation in dialogue and exchange information directly with the managing directors, grain traders or processors. During the lectures and gladly also with a freshly tapped bock beer´, explained Thomas Kraus-Weyermann.

The guests experienced Weyermann® Specialty Malts on a tour as an innovative, medium-sized family company in the malt industry with regional roots and a long tradition. During a tasting session with tips from Karl-Ludwig Rieck, beer sommelier and consultant, they were able to experience the variety of aroma, color and flavor which is unique for Craft Beers brewed with Weyermann® specialty malts. The Weyermann® Bamberger Hofbräu® Lager from the Weyermann® Craft Beer Fan Shop presented itself as an excellent result of a successful cooperation. At the Weyermann® Willy Wonka bock bier tapping in the evening, the entire Weyermann® team joined the guests.

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Weyermann® MalzfabrikBrennerstraße 17 - 1996052 Bamberg Telefon + 49 (0) 951 93 220-0Fax + 49 (0) 951 93 220-970eMail info@weyermann.de