Weyermann® Malts at the Natural Products Expo West and customer visits USA
What can be better than visiting satisfied Weyermann® customers everywhere in the world and at the same time getting inspired at trade fairs revolving around the brewing industry?
Last week Franziska Weyermann, Weyermann® fifth generation, and Ulrich Ferstl, Weyermann® team leader customer consultants and food area, visited the Natural Products Expo West in California, accompanied by Jamie Green, HandCraft General Manager at the Brewers Supply Group (BSG), our Weyermann® distribution partner for the USA and Canada, and went on a brewery tour to loyal Weyermann® customers, organized from Jim Wiggins, Southern California Sales Manager at BSG.
At the Natural Products Expo West, the worldwide biggest trade fair revolving around the topic of natural, organic and healthy products, our two Weyermann® ambassadors tracked the newest trends of the industry and let themselves be inspired. After all malt is also a natural product, which we offer in organic quality. Moreover the Weyermann® food team consults 130 customers in 20 countries in the food area!
As part of the brewery tour to loyal Weyermann® customers Franziska Weyermann and Ulrich Ferstl visited the Three Weavers Brewing Company, the Rincon Brewery und The Bruery, where good talks and great beer awaited them.
We are delighted that the tour was such a great success and wish our Weyermann® customers continued “happy brewing” with the specialty malts from Weyermann® Malts!